Tow Techniques a Woman Will get Hurt by Jean Kilbourne Essay

Ahmed Geensh

Ann Mitchel

ENG 122-002

10/4/2011

Summary/Evaluation Essay

In the article " Tow Ways a female Can Get Hurt” by Blue jean Kilbourne, which was published it happened in 1999, describes just how women are shown in today advertisements. Sex in advertising has taken an entirely bizarre method to advertise of a certain item. Women are generally shown in inappropriate subject to attract consumer's attention. A lot of the advertisements today are based on porn material features. Additionally , the use of love-making content in advertisements contains a negative influence on consumers as it shows females as a affordable tool running a business. Those types of advertisements show that males are always the rulers and females are their very own easy target. Sexuality plays an important position in merchandising today. Big companies earn huge amount of money just to publish those lovemaking advertisements in public areas. Women are the primary target in all those advertisements. Individuals advertisements encourage young boys to act just like men the see in such advertisements violence, rape, nudity all can be seen in those advertising. Those advertising can be about anything including clothing, fragrances, cigarettes, and alcohol. Kilbourne mentions three important factors in her article. Firstly, sex in advertising is now meaningless to advertise for a product. Advertisements show women being a sexy things owned simply by handsome and rich guys. Why businesses use sex appeal in their advertisements to offer a product? The using of sexual and erotic articles has profit companies to draw consumer's interest. It has become the most profitable approach in merchandising. The article writer is completely correct when your woman said that ladies are the someone to blame in terms of rape or sexual invasion because of the approach she dresses. Women needs to be more careful about wearing. I do believe sex in advertisements has effects on viewers I use divided the writer's arguments into three main points; first why sex is used in advertisements,...



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