Btec Organization Level 3 - Product 3 Dissertation

Product 3 – M1

Evaluate Marketing Methods Used In Marketing Products in Two Organisations

In this project I am going to evaluate the comparison that promoting techniques defined in P1 are used for the item or assistance chosen in Tesco and Oxfam.

First of all I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket, and so their marketing techniques will be completely different to Oxfam because they will have to take an approach that requires customers to carry on to spend more cash within the same time period, although Oxfam consumers will have to recruit a small amount. In order to get customers to keep on rebounding Tesco have a data source that shops registered consumers purchases, and so for instance when a customer purchases any baby product, it can be saved issues system in order to see how recurrent the buy these type of products and give them promotions and money off on related products.

I am going to go over the commonalities they have inside their marketing methods. The similarities between Oxfam and Sainsbury are that they both employ several related types of communication to get to their customers through verbal connection when you visit their shops and have any kind of enquiries you can find customer solutions. Written communication such as booklets for Oxfam to contribute money and Tesco features leaflets to exhibit what products have promotions and price reductions. Web-affiliated communication has evolved the world permanently where both equally Oxfam and Tesco have setup their websites to market their products, deal with customer service, a great about us web page to see entirely detail what the business really does etc .

All in all, there not necessarily many distinctions between Petrol station and Oxfam even though they may be two totally different businesses with very different aspires and objectives. They both have a means of communicating with buyers through various ways. The only main difference among Tesco and Oxfam would be that Petrol station is a...



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