Threat of New Entries in Las Vegas Study Paper

Danger of New Entries

New records to the industry threaten to limit the profitability of founded competitors (Porter, 2008, s. 3). One particular luxury that commercial internet casinos have is that there are significant barriers to entry, specifically high capital requirements. Because of this, threats to the industry have historically recently been few and far between. But thanks in large part to increasing popularity and technological growth, new competition in the betting industry provides emerged as Native American casinos and a rapidly growing online gambling market.

Since 1988, with the completing of the Of india Gaming Regulating Act, Local American internet casinos have been growing in popularity and starting all over the United States. There are at present 473 government recognized Native American casinos located in twenty-eight of the 50 states (National Indian Gambling Commission, 2011), and these kinds of casinos include reported amazing growth within the last 15 years. According to Schaap (2010), between 1997 and 2001, revenues increased 73% via $7. 4 billion to $12. eight billion, and from 2001 to 2006, revenues travelled up 77% to $22. 6 billion (pp. 368-369). Despite the economic downturn of the entire U. S i9000. economy, Native American internet casinos still reported significant growth between june 2006 and 2011, generating a 20% embrace revenues to $27. two billion (National Indian Gambling Commission, 2011, Figure 15& 16). In comparison, the American Gaming Connection reported that commercial casinos generated $35. 64 billion dollars in income in 2011 (American Gaming Affiliation, 2012a), so that as figures 12-15 & sixteen below illustrate, the difference in revenue among Native American and commercial casinos has been shrinking for the last decade. Since Native American casinos become increasingly popular and frequented by simply more people, the profitability of commercial casinos stands to be critically threatened.



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