George Ritzer: The McDonaldization of Culture Essay

Modern McDonaldization

George Ritzer, in his acclaimed sociological commentary, The McDonaldization of Society, specifies " McDonaldization” as " the process through which the principles of the fast-food cafe are visiting dominate more and more sectors of American society in addition to the rest of the world” (Ritzer). Ritzer deems modern Western contemporary society an organization in which the individual in his or her normal creative, free-thinking state is rapidly being eclipsed simply by an authoritative, de-humanizing power in the name of technical progress. Ritzer names 4 major factors key to the McDonaldization method: predictability, control, calculability, and efficiency (Ritzer). Ritzer claims that through these several elements composed of the McDonaldization phenomenon, the society, along with numerous societies that emulate and/or influenced by simply ours, is usually rapidly growing more impersonal, hierarchical, and mindlessly efficient—in short, more like a well-oiled junk food restaurant manufacturing plant, and less just like a society of interacting persons.

The initially hallmark of any McDonaldized culture, according to George Ritzer, is predictability. The corporate causes that shape a fast-food civilization imagine its individuals, if at all realistic, desire the status quo and become unhinged if whatever runs table to expectation (Ritzer). The 2nd characteristic of a McDonaldized tradition is that of control, specifically, control via the alternative of nonhuman for man technology. Nowadays, the skills and capabilities of people are quickly becoming issues of the previous. Who were and how we interact has become defined by our dependence upon and subordination to machines. Mechanization has, and continues to supersede conscious human being control inside our modern society.

Calculability, or the ability to be quantified, is yet another defining characteristic of the McDonaldized tradition. " Quantification refers to an inclination to emphasize amount rather than top quality. This...



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