Nivea Composition

We visited Woolworth s as well as the and I found Nivea, Dove, Brut and Rowena pertaining to deodorants. The costs were $4. 59, $3. 99, $4. 30 and $3. 79

They are identical products when compared to and the rates are very near each other.

I did so a marketing research and the strategies are similar as follows

I explored the companies as well as the way they will target their very own market they are doing primary and secondary analysis

Secondary exploration

In the deodorant category, corporations used a large number of secondary exploration sources to find consumers' views and their need for deodorants. These related to diverse markets and were supplied by local region market researchers. These included a consumer use and attitude study. And external research to cover the importance of scent and perfume to people's well-being and mood.

Major research

They will commissioned a few primary qualitative research in key marketplaces. This was along with the local Researching the market Manager. The goal was to be familiar with motivations for using deodorization deodorizer amongst the feminine consumer. Consumers showed a purpose for a 'beautifying, caring deodorant'. Companies' made ideas means address the customer need. The firms needed to find out which idea was recommended by potential consumers. It carried out researching the market to test if the concepts would work. The research was conducted amongst the desired marketplace, the desired target audience was 18-35 year-old women & guys who, implemented fashion and looked intended for products with extra benefits. 1) Deodorization deodorizer category functionality measures. These types of included wetness, dryness, and fragrance. The new concept must deliver general core benefits. 2) Item attributes specific to the cool product and key values. For instance , it leaves your skin feeling silky and share you gorgeous underarms. Buyers needed to understand and see these benefits. 3) The product must be relevant and motivate a consumer to purchase this. Top of Form

Most 4 items have a name and packaging style...



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